Letter From the Editor: Read it. Watch it. Experience it.

by: Rex Lardner
Editor American Football Monthly
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Winston Churchill once said, ‘Give your people what they want... not what you think they want.’ That’s, in essence, what we’ve tried to do. American Football Monthly is, proudly, the number one resource for football coaches. It's a result of subscriber research, interaction with you – coaches across America – and attention to detail. We’re now excited to announce that we are a full-service organization for the coaching community by offering, in addition to our magazine, Web site and instructional coaching DVDs, a full line of coaching clinics in 2008.

Read It. Over the last year, as a result of detailed subscriber research and surveys, AFM has been transformed into a more in-depth, trend-setting publication with editorial that reflects the latest and innovative schemes and strategies. It is no longer a magazine of coaching profiles. Each month we focus on the latest offenses, defensives, and changes that can make a difference in your program. You can now get even more instruction and information in addition to our articles by watching video features by the same coaches on AFM’s web site as well as watching actual game tape while listening to a coach’s specific lecture.

Watch It. Additionally, each one of these coaches, along with numerous others, have taped teaching instructional DVD’s on their specific area of expertise. All coaches now have instant access to DVD's with AFM’s Buy Now/Watch Now plan through AFMvideos.com You can now experience watching videos of the in-depth strategies and X’s and O’s that appeared in the magazine. Actual game footage is included in the videos to provide you with a hands-on, detailed tape to help your program. To date, over 100 DVD’s have been produced with the goal to expand that number to 200 in 2008.

Experience it. Now, to complete the cycle, you can read articles in AFM, watch instructional coaching DVDs from AFMvideos.com and see those same coaches at AFM University clinics this coming winter. Along with many more high school, college and pro coaches, you’ll be able to ask questions of those coaches contributing to AFM and who are a part of AFM’s instructional DVDs. You won't want to miss it. The dates and locations will be announced soon at www.AFMuniversity.com Read It. Watch It. Experience It.

We truly appreciate the honor and pleasure to serve the coaching profession.

Respectfully,

Rex Lardner
Managing Editor
American Football Monthly
rlardner@lcclark.com
561-355-5068 (x 329)

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Letter From the Editor: Read it. Watch it. Experience it.