AMERICAN FOOTBALL MONTHLY THE #1 RESOURCE FOR FOOTBALL COACHES
NFL Coach of the Year Runners-upby: Richard Scott
© April 2002
When the Cleveland Browns hired Butch Davis as the second head coach
in the three-year history of the new Browns franchise, Davis was
told to beef up the defense and the running game and field a team
that resembled the aggressive, hard-nosed kind of football Browns
fans have been accustomed to back in the old days.
More important, he was instructed to take the core of a team that
had gone 5-27 over its first two seasons and turn the Browns into
“Everyone needed to stop seeing themselves as losers here.
Everyone told them what bad players they were,” Davis said.
“We probably spent the first six months on the mental appr....The full article can only be seen by subscribers.
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