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May 2001

May 2001


To AD or not to AD...

Should programs have an associate athletic director in charge of technology?
© May 2001

Can you see this happening? A new coach is hired. He wants new computers and video equipment for his staff. So, off to the AD's office he goes. The athletic director, anxious to do everything to make the new coach happy, tells the coach to get him a proposal. Thereafter, the coach instructs his video coordinator to "... write something up." The coach and his video guy then return to the AD's office to make their pitch. The AD will most oftentimes try to approve the expenditure, and then find the money. While this scenario no doubt happens time-after-time in the world of high school and college athletics, it would most assuredly never happen in the business world.

Virtually any business organization of any size whatsoever would have a position of Vice President for Technology, Chief Information Officer, and/or Chief Technology Offic....The full article can only be seen by subscribers.
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