NFL Coach of the Year Runners-up
by: Richard Scott©
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BUTCH DAVIS
When the Cleveland Browns hired Butch Davis as the second head coach
in the three-year history of the new Browns franchise, Davis was
told to beef up the defense and the running game and field a team
that resembled the aggressive, hard-nosed kind of football Browns
fans have been accustomed to back in the old days.
More important, he was instructed to take the core of a team that
had gone 5-27 over its first two seasons and turn the Browns into
winners.
“Everyone needed to stop seeing themselves as losers here.
Everyone told them what bad players they were,” Davis said.
“We probably spent the first six months on the mental approach
and attitude as much as on football X’s and O’s.”
Davis and his coaching staff obviously did something right. The
Browns not only instilled a winning attitude in the Browns, but
they produced tangible results by improving from 3-13 to 7-9 and
finishing third in the rugged AFC Central Division.
“We took huge steps,” cornerback Daylon McCutcheon said.
“We were able to go out there and be confident and have fun,
and I think that’s one of the biggest things. We wanted to
build some respect. We wanted respect from the rest of the league,
and I think we got that.”
Of course, winning almost always makes playing more fun, but the
Browns also learned how to put the fun into football on the front
end.
“He wants you to go out and have fun,” said Browns wide
receiver Jammi German, who also played for Davis at the University
of Miami. “It’s a college atmosphere in professional football.”
When Davis came to Cleveland in February after five seasons at Miami,
where he inherited a program riddled with NCAA probation and penalties
and turned it back into a national power, NFL analysts weren’t
universally convinced he could get the job done in the NFL. But
Davis, who was a defensive assistant and later defensive coordinator
with the Dallas Cowboys from 1989-94 under Jimmy Johnson, knew he
could get the job in the pros and his confidence soon became obvious
to the players.
“He’s a disciple of Jimmy Johnson, and he took this job
to prove to people ‘I am a great coach’ and ‘I can
be a great coach at any level,’” cornerback Corey Fuller
said. “It takes a lot for a man to say that, especially when
they give you $15 million. That’s what life is about –
it’s a challenge.”
The next challenge for Davis and his players is to earn a winning
record and reach the playoffs in 2002.
“We definitely made some terrific strides this year,”
wide receiver Kevin Johnson said. “We went from 3-13 to 7-9,
also knowing there were two or three more games we could have won.
“It’s definitely different walking out of here than it
was last year. But the bottom line is getting to the postseason
and we didn’t accomplish that goal. Hopefully we can go back
to the drawing board and try to get there next year.”
DICK JAURON
It’s been a long time since Dick Jauron played for his favorite
football coach, but that coach still had a big impact on the Chicago
Bears in 2001.
That coach just happens to be Jauron’s father, Bob, a former
high school and college coach who taught his son more than just
X’s and O’s. According to Jauron, his father also taught
him about having a positive attitude and treating people with respect.
“He was the best coach I ever had,” Jauron says, “and
I try to use many of his lessons as I coach.”
Those lessons helped Jauron turn the Bears into winners in 2001.
Just one year after going 5-11, the Bears came together under adversity
last fall and made a habit of winning close games. With a defense
that led the NFL in scoring, allowing only 203 points, the Bears
went 13-3, won their first NFL Central Division title since 1990
and made it to the playoffs for the first time since 1994. At the
end of the regular season, The Associated Press chose him as the
NFL coach of the year.
“You could see how much the players and coaches wanted to succeed
in the past, but we weren’t quite good enough or fast enough,”
Jauron says. “This year, I had a strong sense were going to
be a much better team when we went to mini-camp. There was clear
evidence that our players were getting better and that they understood
what we were trying to do. It kept on building and building and
once we got to the regular season, I knew we were going to be a
good team.”
Even more impressive is the fact that Jauron entered the season
on the hot seat, with an 11-21 record in Chicago, a new general
manager, a young, unproven team and an abundance of questions to
answer.
“I’d be lying if I said I never wondered about it. But
I never worried about it,” Jauron said. “There are some
things that you should worry about, that are worth worrying about,
but I would say a job is not one of them. Because all you can do
in that regard is the best you can do. All you can do is keep working
at it.”
Jauron not only proved he could win games, but also proved he could
win over young players and pull them together as a team.
“I’m happy for Coach Jauron,” safety Mike Brown said.
“People have been really hard on him. He’s the main reason
we’re here. He told us at the beginning of training camp that
we weren’t going to lose anymore. And we believed in him.”
Added center Olin Kreutz, a Pro Bowl starter: “Coach Jauron
hasn’t changed. Even when we were losing, he didn’t change.
This year, he came in and his job was on the line and he didn’t
change. We took that key from him. And we play for him.
“He’s a great coach. He instills confidence in you. He’s
got a quiet confidence about him and that’s what we take from
him.”
STEVE MARIUCCI
Following in the successful footsteps of two Super Bowl winning
coaches is never easy, especially for a young, unproven head coach
inheriting a veteran team.
That’s the challenge Steve Mariucci accepted in 1997 when he
took over a San Francisco 49er team in transition. Over the next
four years, the 49ers underwent a complete transformation because
of personnel turnover. By 2000 the 49ers were starting as many as
seven rookies on defense, including five at one time. The starting
quarterback, Jeff Garcia, is a former CFL quarterback who had to
work his way up the NFL ladder, and Mariucci’s starting tailback,
Garrison Hearst, is a surprising reclamation project after suffering
through potential career-ending injuries.
Through it all, the 49ers have once again emerged as one of the
NFL’s best teams, with plenty of new faces but the same high
expectations for new success. With a 12-4 record and an NFC wild
card playoff berth in 2001, the 49ers appear to be a team to be
reckoned with in 2002.
Mariucci’s success attracted the attention of the Tampa Bay
Buccaneers, who talked to him about becoming the team’s head
coach and general manager in February, but Mariucci decided to stay
in San Francisco and work toward taking the 49ers to the next level
of success.
“My first team here was a very veteran team. I inherited a
group of guys that were my age. I really thoroughly enjoyed that,”
Mariucci said. “The scenery has changed dramatically here with
a bunch of young players. We have about 28 first- or second-year
players on this team, which I enjoy, too. They’re hard working
guys, they’re eager, they’re coachable, they have such
a great upside. I love their energy.
“So within a few years the face of this team has changed. But
our goal is the same. Maybe we coach these guys a little differently,
with more fundamentals in mind and patience in mind. But the goal
is never going to change.”
Mariucci must be doing something right, because the leaders in the
49ers’ locker room were relieved and excited when they learned
he would be returning in 2002.
“There is only one Steve Mariucci and I consider myself very
fortunate to work with him,” said defensive end Andre Carter,
who also played for Mariucci at Cal. “He is a great guy with
great character and is always fun to be around.
“All you need to do is look at what he did with us last year,
the previous two years we were down and we came back in a big way
in 2001. He is the best coach I have worked with and he is the man
I want coaching us period.”
Garcia, who recently played in his second consecutive Pro Bowl,
added, “Coach Mariucci listened (to the Buccaneers) and decided
to stay with the 49ers, which is important for us. We again have
the stability of a head coach that helps us to work and focus on
becoming a Super Bowl-type team.”
BILL COWHER
The Pittsburgh Steelers final game of the 2001 season left coach
Bill Cowher with mixed emotions.
On one hand, Cowher and the Steelers were left with plenty of frustrating
“what ifs” after their 24-17 loss to the New England Patriots
in the AFC Championship Game. On the other hand, the Steelers had
a lot to be proud of, including a 13-3 record, an AFC Central Division
title and a trip to the conference championship game.
The season may not have been everything the Steelers wanted it to
be, but for a team that has spent most of the two previous seasons
rebuilding from free agent losses, 2001 still has to be considered
a big success.
“This has been a football team that has, all season long, answered
the challenges and seized the opportunities that have existed and
we feel like we let one slip away,” Cowher said. “There’s
a lot of disappointment ... but it’s been a very close football
team, a very unselfish football team. It’s hard to put into
words the disappointment that exists. There’s a lot that this
football team has to be proud of. I think this football team far
exceeded anyone’s expectations this year even though we feel
like we fell short.”
As a team, the Steelers entered the season facing more questions
than answers, but they provided their own answers as the season
went along with resilient defense, hard-nosed offense and a new
game plan designed by offensive coordinator Mike Mularkey to make
the best possible use of quarterback Kordell Stewart’s talents.
In many ways, the team reflected the intensity and determination
of its head coach.
“We’ve got guys now who really believe in coach Cowher’s
ability,” safety Lee Flowers said. “A few years ago, we
had a lot of older guys who were stuck in their own ways, but coach
Cowher did a good job of getting a lot of young guys willing to
win it his way. Some of them really didn’t want to do it coach
Cowher’s way before, and I think that’s why they’re
not here any more.”
On a personal level, Cowher began the season as one of two longest-tenured
head coaches in the NFL, and when the season ended he was the only
one left standing. Cowher, who became the Steelers 15th head coach
when he took over for Chuck Noll in 1992, has now managed to survive
10 seasons in a profession where most head coaches are lucky to
make it three or fours.
At age 44, Cowher is still eager to learn, grow and improve as a
head coach, even if he’s been one longer than any current coach
in the NFL.
“I’ve tried to keep my eyes and ears open for new thoughts
and new ideas,” Cowher said. “I’ve always said that
the day you think you’ve got all the answers, the game has
passed you by - and you didn’t even know it.”