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June 2004

June 2004


Industry Watch

The New Trend in Protective Equipment
by: AFM Editorial Staff
© June 2004

There has been much advancement in the game and profession of football throughout its history Ė advancements such as the forward pass, film study and television. Today, football is currently experiencing one of its greatest advancements in one area of the sport.

Walk into any football facility at any level and youíll see products that you would have never seen just a decade ago. Itís not uncommon to see a digital video camera and lap-top computer on the practice field breaking down a kickerís plant foot or to see an offensive lineman working on his form on an indoor position-specific blocking sled-like weight machine. The products that are being designed, built and marketed to the football industry today are becoming more customized and specific based on research a....The full article can only be seen by subscribers.
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