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January 2007

January 2007


Preparing for the Media

by: Matt Scherer
© January 2007

Successful football coaches are prepared for every detail when it comes to preparing for each football game but when dealing with their local press representatives, many could/might consider changes in their media relationsí efforts. By understanding how media members cover their teams and especially their deadlines, coaches can create a better working relationship with their press representatives with some minor adjustments to their game preparation. As a retired Air Force public affairs supervisor and now a high school sports writer and radio color analyst, I have been amazed at how most coaches donít get the most basic of media relations concepts. Having counseled admirals and generals on how to respond to the media, I find a similarity between then and some coaches when talking to the media. Like coaches, senior military flag o....The full article can only be seen by subscribers.
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