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February 2007

February 2007


Objectives in 2007

by: Rex Lardner
Editor American Football Monthly
© February 2007

The editorial transformation of American Football Monthly has changed over the last 18 months, primarily due to subscriber research. From articles that profiled the philosophy and background of coaches, the features have become– we believe – more strategy oriented with detailed X’s and O’s. The reason: AFM’s readers in a number of surveys, have indicated that’s what they want. Therefore, our mission this coming year is to provide the specific content that you, the subscriber, want to see, whether it be a feature article or a clinic.

This issue concludes the three part series on the ‘Spin’ offense. While our December issue explained the strategy behind this offense, the last two publications of AFM focused on the running game and passing game, respectively. In all three, as an example, we followed a basic principle now a part of ....The full article can only be seen by subscribers.
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