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January 2012

January 2012


The NFL Gives Back – With Your Help

by: John Gallup
Editor and Publisher
© January 2012

It’s the time of year in football where everyone’s attention turns to the NFL. Playoffs are starting soon, and, in another month or so, the league will crown a new Super Bowl champion. When you think of the NFL, you probably think of competitive football at its highest level. Spectacular plays, bone-jarring hits and fantastic finishes are par for the course. It’s a weekly exhibition by many of the world’s greatest athletes performing at the top of their games. You might also view the NFL as the greatest sports business venture of all time, and you’d be right. In addition to being the most successful television sport in history, the league is a marketing juggernaut that leads all other sports in most revenue categories. But there’s far more to the NFL than just the games or the business. In fact, the NFL also leads professional ....The full article can only be seen by subscribers.
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