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Media Training: A Coach’s Playbook for the Media Game
by: Kevin Long
President, MVP Sports Media Training
© June 2006
If you don’t know what media training is, you are not alone.
However,
in the next five years, every team in major and mid-major collegiate
and professional sports will include media training as part of their
preparation for the season – or wishing they had. High school
coaches
who want to prepare their student-athletes will also embrace this
cutting-edge trend as a life skill they need to pass on to their
players to be successful in sports and in the real world.
So, what is media training?
It is not training for reporters or a Journalism 101 course as the name
implies. Instead, media training prepares you for interviews with
reporters by learning: how to protect and project a positive image; how
to be on offense, using poise and strategy to get across your message;
how to play defense, answering the qu....The full article can only be seen by subscribers.
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