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Letter from AFM - Samson Strongby: Rex Lardner
Editor American Football Monthly
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“It all starts in the weight room.”
Just about every coach – at every level – believes that statement says it all. Samson Equipment also believes it. The company was founded in 1976 by Dave and Linda Schroeder. Both were teaches and coaches and began to incorporate weight training with their athletic team training. They saw a need for having heavy duty, durable and affordable weight training equipment. The name Samson was chosen specifically to refer to the strength and durability of the equipment.
Since that time, Samson Equipment has been sold to public and private schools in every state nationwide as well as in Canada, Mexico, Japan and a number of other countries. Additionally, Samson Equipment has honored strength and conditioning coaches across the country with their annual Strength and Conditioning Coaches of the Year awards. For 12 years, they have honored coaches annually at the NFL, college and high school levels. The winner’s are presented each year in AFM.
Since 2004, coaches have discussed their overall philosophy, favorite movements and tips for other strength and conditioning coaches. This issue includes seven Samson Equipment Strength and Conditioning Coaches of the Year. For over a decade we have presented various philosophies on strength and conditioning programs. Among them:
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